The 5 Best A/B Testing Tools to Consider in 2021
If your business has been integrating A/B testing into your marketing efforts for some time now, or if you’re only now noticing the benefits it can have to the success of your business, we are entering a new decade — and it’s important to know what works and what doesn’t for your brand.
A/B testing is the comparison of your marketing assets (such as a website, social media platform, etc.) based on a single differentiating variable to find out which version is closer to your goal outcome, such as higher conversion rate optimization. Only 44% of American companies use A/B Testing software for their split-testing endeavors, however there are many contributing benefits to using a testing tool, including access to extra expertise and support. Here’s my top 5 A/B testing tools that will continue to impact the marketing game in 2021.
- Adobe Target
Adobe prides themselves on the rigorous abilities they have in A/B Testing, including being able to test multiple variables at once to distinguish weaknesses in various aspects of your business. Even images and URLS can be tested in Target. Adobe is also a great platform to use if you’re already paying for Adobe Analytics and other subscriptions as itm a already be included in your fees.
2. Google Analytics & Google Optimize
The global leader that is Google has proved they know a little more than a lot about business. By examining trends in your Analytics report using the “Experiments” tool in Google Analytics, you can easily use A/B Testing to determine what factors are rewarding or inhibiting your marketing efforts. It’s perfect for medium-sized enterprises who have the financial resources to invest in intense analytics.
3. Optimizely
The most “value for your money” and user-friendly of the bunch, and with the ability to run multiple tests at one time, on the same page, Optimizely stays true to their name by being an efficient method of A/B testing. It’s great for A/B testing beginners, as they offer a network of support. With pages of experimentation capabilities at your fingertips, it’s no wonder more and more companies are trusting Optimizely to gather accurate results.
4. VWO
Huge brands such as Target and eBay have trusted VWO’s capabilities for A/B testing. Their Smartstats tool allows you to gain an accurate result for your tests quicker and with more control over the variables. It’s also easier than some other platforms to download data on VWO and is a great choice for e-commerce businesses with smaller budgets.
5. AB Tasty
On AB Tasty, you can personalize your testing in accordance with your brand, and use various tools such as marketing, all on one platform, which makes it perfect for businesses that focus on marketing and SaaS. With their advanced targeting structure, you can distinguish your tests on factors including geolocation, and see results in real time.
How have you been using A/B testing to reach your business goals? Let me know in the comments.
