How to Effectively Use Growth Marketing for Your Brand in 2021

Whether you’re a new, emerging brand, or you’re seasoned and in need of reaching a new target market, you’ll turn to digital marketing trends to attempt to build your business. With billions of businesses starting each year, it can be tough trying to stand out.

It’s important to develop a marketing strategy that properly utilizes every marketing method to reach your audience. It’s less about customers finding you than it is developing communication and value so that these customers will become loyal to your brand and essentially do your marketing for you through word of mouth and social sharing.

Growth marketing, marketing intended on growing a brand’s awareness online, has evolved to become a new type of marketing all on its own. By analyzing your marketing and advertising endeavors through data-driven avenues such as SEO, email marketing, a/b testing, etc., you can use the data you collect to implement better strategies that will continue to grow your brand.

I’m not here to tell you in intense detail what you should do to use growth marketing to build your brand in 2021. I already know that you know how to post blog posts or send an email. Instead, I want to emphasize the importance of doing more than just posting an ad or piece of content and forgetting about it. Growth marketing takes your strategy further by analyzing who interacts with and engages with your marketing and why — and whether it’s who you wanted it to be.

What makes a powerful growth marketing strategy?

• Do more than gathering the data. You have to actually (and properly) use that data to enhance your marketing strategy. Yes, going with a gut feeling is great in the beginning because it can help pinpoint where you want to be, but once you actually have the numbers that prove you should be going a different way, it’s essential that you use them.
• Be experimental. If you’re planning an inbound marketing strategy, try going outside the lines by offering something of value that other blogs don’t. Answer questions that perhaps thousands of other businesses haven’t. By doing a little bit of research while also showing creativity and a willingness to set your own trends, you become a breath of fresh air among your competition. Don’t forget to analyze the data you collect from those who come to your website so you can better provide what your customers are looking to engage with.
• Be honest about your product. The last thing you want is to mislead potential customers into believing a product is something it’s not. It’s important to boost your product through social channels and provide them with the benefits of your product in an engaging way — but don’t do it by being untrustworthy. You’ll lose your audience before you even find them. And you won’t know if the data you collect is even accurate.
• Don’t be afraid to fail. Growth marketing is based on a lot of trial and error. When you fail at a marketing attempt, see it as an opportunity for growth instead. Markdown what didn’t work, why it didn’t work, and try something else. Eventually, you’ll hit something that does work that you can then optimize and succeed on.

What kind of marketing is considered growth marketing?

Your goal while using and developing a growth marketing strategy is to increase traffic to your brand. This can be achieved in a couple of different ways.

You can bring in organic traffic by building your inbound marketing. Post blogs on your website using SEO/ keywords that will attract search engine users that search for a business or content like your own. You can also build your link sharing to bring in organic traffic, which includes pitching your brand to other sites that can backlink to you and vice versa.

You can also bring in paid traffic by creating ads on social media, search engines, and other avenues. This traffic is “paid” because you have invested money into advertising and using the tracking and other abilities of these platforms who can reach your audience for you. These customers then find you and interact with your brand without needing to actively search for you.

And, of course, with all of these methods, you’re cultivating and analyzing every piece of data you receive so that you can continue to develop your brand by building content and paid ads that are more likely to work at bringing in traffic.

As 2021 gets into full steam and we acknowledge that much of it, like 2020, will be spent online, it’s now or never that your brand effectively uses growth marketing to reach its yearly goals.

Interested in learning more about growth marketing and how you can build your brand effectively in 2021? Reach out for a conversation with me today!